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Cultural industries

Washington Post Implementing Localization Solutions

Multilingual.com, November 9, 2020

As major news publications reckon with decreased readership, the Washington Post has turned to solutions that emphasize localization and regional outreach.

The Washington Post has been trying to expand its global reach, turning to localization as one of its primary strategies. This year, as the publication and many other newspapers lifted their paywalls to grant people around the world access to timely, pandemic-related information and news, the Post has seen a significant uptick in subscribers. However, despite the growth in its daily user base, the publication has also seen little growth in user-generated revenue. Read more...