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Language in International Business : The Multilingual Reality of Global Business Expansion (R. Piekkari D. Welch, L. S. Welch, novembre 2014)


Zuletzt aktualisiert: 21 Sep 2015

Language in International Business : The Multilingual Reality of Global Business Expansion

Edward Elgar Publishing

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm. More ...